Digital Marketing Using Citations & Online Reviews

By Jeff Ragan

5 Video Optimization Tips

Google has been making leaps and bounds in providing search engine results that include content, photos, videos, archives, news, and much more. Known as “universal results,” people now have a much wider selection of online choices than ever before.

Videos are typically given high priority in search results; viewing videos is one of the most popular forms of retrieving news, entertainment, product and service information, and tutorials online. For businesses, having online videos is crucial, and even more importantly, you’ll want to ensure that your videos reach as many potential customers as possible.

Consider the following tips for your own videos that will help you reach your target audience:

1. Keywords: Proper keywords are important for both search engines and for video social networking sites. Make sure you use the correct keywords in your title as well as your description. If you need assistance figuring out the best keywords to use for SEO purpose, try variations of different keywords on Google’s Keyword Planner, which will show the strongest, most popular keywords being searched for.

2. Embed Your Videos: When you embed your videos, you have the opportunity to share them in several different places, such as your blogs, social networking sites, bookmarking sites, and more.

3. Cross Linking: Along with embedding your videos, be sure to cross link across several different platforms. Examples include “tweeting” your video links on Twitter, cross linking on industry-relevant websites, interlinking with pages on your own business website, and via bookmarking services.

4. Choose the Right Length: The average view times on YouTube are a little over four minutes, and across the web, average length of business videos run a little over three minutes. Ideally, you’ll want to keep your videos less than five minutes, if possible.

Of course, this will also depend on the type of video you are creating. For example, a tutorial video typically runs longer than a new sales advertisement. In these cases, consider breaking your video ups into different segments.

5. Keep Them Interesting: Your online videos should grab and hold your audience’s attention right from the start. You want them to be as engaged and as interested as possible throughout your entire video message for the best results; however, the first few seconds of a video are the most crucial. If viewers get bored within the first eight or so seconds of the video, they usually leave.

 

5 Tips for Choosing a Video Marketing Consultant

5 Tips for Choosing a Video Marketing Consultant

Getting exposure to your online videos is just as important as creating them. With millions of videos being uploaded daily, you’ll need an effective way to stand out from the crowd. A video marketing consultant is a trained professional experienced in helping companies boost their marketing videos and online presence. 

However, video marketing specialists come with a wide variety of skills and knowledge; so it’s crucial to do your homework before choosing one to work with. Consider the following tips when deciding who is right for your company:

1. Proven Track Record: Be certain to ask for samples and client references. Experienced video marketing consultants typically have no problems providing you with previous work experience and credentials.

2. Strategy and Execution: A competent video marketing consultant should understand the types of strategies that will work for your particular industry and how to successfully execute them. Ask questions about how the consultant will carry out an effective video marketing campaign. For example, you can ask about SEO optimization, keyword placements, and what social media strategies will be used.

3. Be Cautious of Guarantees: Although we all love guaranteed results, the Internet is a constant-changing environment and the algorithms used to find information online is never set in stone. Therefore, a video marketing consultant who promises you that your videos will stay in the top spot on search engine results forever or that your videos will be the most viewed on YouTube isn’t being forthcoming with you.

It’s an ideal situation, but it’s not something that can ever be guaranteed. A professional video marketing consultant will explain to you how they will increase your views as well as provide a strategically-planned operation on how to boost your sales, but will never promise you things that they cannot deliver.

4. Social Media Experience: Social media marketing goes hand-in-hand with video marketing and a qualified video marketing consultant will not only know all about the major social media sites, but will also have proven experience with social media. Make sure to ask about plans involving advertising on social media and how your videos will be marketed on the popular social networking websites.

5. Knowledge of Your Industry: It’s a good idea to have a video marketing consultant that understands your industry. Keep in mind that they don’t have to be experts in your field; however, they should at least ask in-depth questions about your company goals, products, and/or services. This way, they can make the best video marketing choices for your business in particular.

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